Collection: Rory Hancock

Intrigued by consumer culture and contemporary trends, Rory draws inspiration from the polished aesthetics of high-fashion publications, as well as from marketing and advertising strategies. He cites Andy Warhol's ground breaking approach to consumerism as a significant influence, asserting that it transformed the art world and enhanced public awareness of propaganda and materialism. 

Rory adeptly alters advertising imagery, reinterpreting it into thought-provoking, extravagant, and at times, unsettling forms, aiming to convey a concept rather than merely promote a product. His striking exhibition, Vermillionaire, was highlighted in Huck Magazine with the feature "What it’s really like to be a young, break-out artist," and his compelling works have been showcased in galleries across London, various regions, and New Delhi.