Craig combines technical expertise, inventiveness and humour in his artwork, which often features famous faces, structures and abstracts. These pieces are crafted with numerous delicate figures that are predominantly black and white, with a hint of red added to certain glamorous visages. When viewed together one can observe how the minutiae of each painting combine to form a whole, truly representative of Craig’s distinctive way of viewing the world.
Craig is meticulous in his approach to creating each miniature figure, every one of which has its own unique identity and personality he has crafted down to the minutest details. He also produces a few incredibly rare originals for which he individually clothes each character. His compositions feature family members, friends and models, imbuing them all with a highly personal character. The amount of figures featured in his works vary, from 400 to 1,800 depending on the type of painting; he dedicates between 50 and 150 hours to completing one piece.
As a native Californian, Craig's artistic talent was first evident when his family relocated south. Street portraiture enabled him to refine his skills in human figure depiction and his extraordinary artwork has been presented at various locations around the US to considerable acclaim. Recently, he has also made an impact within the UK market. His art can be found hung in Senator Reed’s office at the White House and it was displayed as part of Scope Miami 2014, where he expressed his belief that “We are all part of something greater than ourselves, and if we join forces we could achieve balance not just spiritually but universally."